Cooper Research Associates
Market Share Through Meaningful Mind Share
Thought leadership cannot be faked. But it can be properly
developed and communicated.
Founded in 1994, Cooper Research Associates is a
thought leadership research and consulting firm that
specializes in developing measurable and accountable
consultative communications strategies for organizations in the
high-technology sector.
We work with individual executives and marketing departments
to create and communicate consultative content in a credible,
authoritative and objective manner. This is a critical step in
elevating the thought leadership position of our clients among
their target audiences.
From this position, organizations can establish a "trusted
advisor" relationship with current customers, streamline new
customer acquisition, and optimize up-selling and cross-selling
opportunities.
Our clients run the gamut...from technology start-ups to major
Nasdaq 100 technology firms, including:
* Alcatel-Lucent * IBM
* HP * Microsoft
* Symantec * Trend Micro
* Unisys * And many others.
Thought leadership cannot be faked. But it can be properly
developed and communicated.
Founded in 1994, Cooper Research Associates is a
thought leadership research and consulting firm that
specializes in developing measurable and accountable
consultative communications strategies for organizations in the
high-technology sector.
We work with individual executives and marketing departments
to create and communicate consultative content in a credible,
authoritative and objective manner. This is a critical step in
elevating the thought leadership position of our clients among
their target audiences.
From this position, organizations can establish a "trusted
advisor" relationship with current customers, streamline new
customer acquisition, and optimize up-selling and cross-selling
opportunities.
Our clients run the gamut...from technology start-ups to major
Nasdaq 100 technology firms, including:
* Alcatel-Lucent * IBM
* HP * Microsoft
* Symantec * Trend Micro
* Unisys * And many others.
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Lane F. Cooper
Principal Director
SF: 415.646.6592
DC: 202.747.7562
Principal Director
SF: 415.646.6592
DC: 202.747.7562
