Executive Transitions

As corporations scramble to re-structure debt, re-organize
operations and re-prioritize objectives, demand is growing for
experts who can guide and advise embattled executives with
long “to-do” lists but short “in-house” resources.  

The question is:
Who is going to do the advising?

The answer could very well be: You!

Consultants are the ultimate thought leaders in today’s
global economy.   And their influence on the economy will only
grow in the years to come as staffs remain leaner and more
cost conscious.  

At Cooper Research Associates I have harnessed the
power of thought leadership strategies that have effectively
advanced the objectives of cutting-edge technology
organizations, and am bringing them to executives -- like you
-- who are launching independent consulting practices.  

Based on a decade-and-a-half of personal experience, I have
created a
10-point plan for developing and delivering
value propositions
that will generate results in the shortest
time-frame possible.  The elements of the launch plan include:

  1. Honing Your Business Focus
  2. Analyzing and Segmenting Your True Target Market
  3. Developing a Market Challenge Statement that
    Resonates With Your Prospective Clients
  4. Designing a General Solution Statement that is Both
    Authoritative and Compelling
  5. Assessing Your Business Model Options
  6. Deciding on the most Appropriate Business Structure
    for You
  7. Creating a Prime Prospect Profile
  8. Identifying Lead Sources
  9. Developing a Service Catalog Based on Client-oriented
    Engagement Life-cycles
  10. Generating and Executing a Thought Leadership-based
    Go-to-Market Strategy

In a series of weekly teleconferences, I will work directly with
you to evaluate your opportunities, plan a strategy and
execute a disciplined launch of your new consulting practice.  

In 1994, I launched
Cooper Research Associates, and I
have not looked back...in good times...or in bad.

Ten weeks is all it takes to bring you to market as a
respected thought leader in your field.  

Call or e-mail me at your convenience, and we can start the
process of securing engagements and issuing invoices
against commissioned projects.  
You will be doing the work
you love as the CEO of your own firm.
Cooper Research Associates
Lane F. Cooper
Principal Director
SF: 415.646.6592
DC: 202.747.7562
Schedule a
FREE...

Preliminary
Review of:

* Your Experience

* Competitive
Outlook

* Opportunities

* Strategic Options

What do people
say about CRA?