What do People Have to Say about
Cooper Research Associates?
"Lane continually provides stellar service and delights our
clients." -- Ellen Daly, Senior Vice President of Events at IDG
Enterprise
“As a senior marketing and business development exec at Price
Waterhouse, Ernst & Young, Veritas, and EMC, I have relied on
Lane as the real expert to craft critical communications and go-to-
market electronic and print collateral and supporting programs
for 15 years. His superior understanding of the multitude of
interrelated technologies, ability to align technology issues and
value props with compelling business cases, and distinctive
creative communications skills have served my objectives
extremely effectively. Without hesitation I am pleased to
recommend Lane as a resource that you can call on to make a
real difference and support bottom line sales and marketing
mission requirements.” -- John Frey, IBM
“Lane is a brilliant strategist and writer with expertise in both
technology and business, as well as a pleasure to work with.” --
Marian Stasney, Former Yankee Group Analyst
“As an editorial director and journalist, Lane is one of the finest
in the business. But, he adds far more to client interactions both
after and during the sales cycle with his vast understanding of
business and technology. There is no one I would not
recommend Lane to.” -- Eric Green , COO / Security Practice
Leader , Larstan Publishing
“Lane provides an excellent product and understands business
issues and how to present the value of a company in the
marketplace. Lane has a real customer focus and positions his
clients in a way that enhances their relationship with their
customers and potential customers.” -- Dave Laughland, CEO
Growth Investment Enterprise
“Whenever I need in-depth, technical analysis on emerging
complex interrelated technologies simplified into a case study or
white paper that clearly demonstrates business value, the first
person I turn to is Lane Cooper of Cooper Research Associates.
Lane can craft the demand based research, get the sufficient
responses, marry it with market share and vendor shipment data,
and clearly articulate the case for driving business value for his
clients. I have a stable of organizations that I have used over the
years, but if it is a tough assignment, I always work with Lane.
Lane has consistently delivered the highest quality work with
minimum oversight on time and on budget. Whether it is a
webinar, live event moderation, white paper, or go to market
program, Lane consistently exceeds my expectations and
delivers the audience, the expertise and the ROI analysis to
drive home my clients value proposition” -- Mike ONeill, CEO T3I
Group
“Lane is extremely well-versed in IT and telco issues, and he
provides great insight into the key trends, technologies, and
issues impacting these sectors. His analysis is deep and
detailed, and his writing is crisp and intelligent. Anyone who
works with him comes away impressed with his expertise.” --
Jenny Zaino, Editor, TransformationEnablers.com
Contact us today to learn more about how Cooper Research
Associates can implement an effective and accountable thought
leadership strategy for your organization.
Cooper Research Associates?
"Lane continually provides stellar service and delights our
clients." -- Ellen Daly, Senior Vice President of Events at IDG
Enterprise
“As a senior marketing and business development exec at Price
Waterhouse, Ernst & Young, Veritas, and EMC, I have relied on
Lane as the real expert to craft critical communications and go-to-
market electronic and print collateral and supporting programs
for 15 years. His superior understanding of the multitude of
interrelated technologies, ability to align technology issues and
value props with compelling business cases, and distinctive
creative communications skills have served my objectives
extremely effectively. Without hesitation I am pleased to
recommend Lane as a resource that you can call on to make a
real difference and support bottom line sales and marketing
mission requirements.” -- John Frey, IBM
“Lane is a brilliant strategist and writer with expertise in both
technology and business, as well as a pleasure to work with.” --
Marian Stasney, Former Yankee Group Analyst
“As an editorial director and journalist, Lane is one of the finest
in the business. But, he adds far more to client interactions both
after and during the sales cycle with his vast understanding of
business and technology. There is no one I would not
recommend Lane to.” -- Eric Green , COO / Security Practice
Leader , Larstan Publishing
“Lane provides an excellent product and understands business
issues and how to present the value of a company in the
marketplace. Lane has a real customer focus and positions his
clients in a way that enhances their relationship with their
customers and potential customers.” -- Dave Laughland, CEO
Growth Investment Enterprise
“Whenever I need in-depth, technical analysis on emerging
complex interrelated technologies simplified into a case study or
white paper that clearly demonstrates business value, the first
person I turn to is Lane Cooper of Cooper Research Associates.
Lane can craft the demand based research, get the sufficient
responses, marry it with market share and vendor shipment data,
and clearly articulate the case for driving business value for his
clients. I have a stable of organizations that I have used over the
years, but if it is a tough assignment, I always work with Lane.
Lane has consistently delivered the highest quality work with
minimum oversight on time and on budget. Whether it is a
webinar, live event moderation, white paper, or go to market
program, Lane consistently exceeds my expectations and
delivers the audience, the expertise and the ROI analysis to
drive home my clients value proposition” -- Mike ONeill, CEO T3I
Group
“Lane is extremely well-versed in IT and telco issues, and he
provides great insight into the key trends, technologies, and
issues impacting these sectors. His analysis is deep and
detailed, and his writing is crisp and intelligent. Anyone who
works with him comes away impressed with his expertise.” --
Jenny Zaino, Editor, TransformationEnablers.com
Contact us today to learn more about how Cooper Research
Associates can implement an effective and accountable thought
leadership strategy for your organization.
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Cooper Research Associates
Lane F. Cooper
Principal Director
SF: 415.646.6592
DC: 202.747.7562
Principal Director
SF: 415.646.6592
DC: 202.747.7562
| Schedule a FREE... Preliminary Thought Leadership Status Assessment of: * Web content * Marketing collateral * PR initiatives * Sales presentations |