Cooper Research Associates
Webcasts, Webinars and Podcasts from
Cooper Research Associates
Podcasts and webcasts/webinars are ideal platforms for
lead generation and nurturing relationships with key audiences.
However, it is compelling and engaging content that ensures
a successful program.
Cooper Research Associates has developed a program for
high-technology companies that contributes to the body of
knowledge and generates leads.
This program is designed to support marketing and messaging
objectives in a way that can be measured for ROI through
each step in a multi-staged process.
To ensure that all webcasts are seen by viewers and listeners
as objective, authoritative and credible, we have designed the
following formats:
Webcasts/Webinars:
each fifteen (15) minutes long. The segments explore specific
elements of a strategic application and its impact on the target
market.
Podcasts:
Promotion and Distribution:
Cooper Research Associates
Podcasts and webcasts/webinars are ideal platforms for
lead generation and nurturing relationships with key audiences.
However, it is compelling and engaging content that ensures
a successful program.
Cooper Research Associates has developed a program for
high-technology companies that contributes to the body of
knowledge and generates leads.
This program is designed to support marketing and messaging
objectives in a way that can be measured for ROI through
each step in a multi-staged process.
To ensure that all webcasts are seen by viewers and listeners
as objective, authoritative and credible, we have designed the
following formats:
Webcasts/Webinars:
- A 1-hour production featuring a panel discussion on the
value proposition for Sponsor's applications in target
markets.
- Participants in the discussion consist of:
- o Independent Moderator
o Industry Analyst
o Sponsor Subject Matter Expert (SME)
o Business Partner working with Sponsor's
applications
o Current client using Sponsor's applications or
considering Sponsor's application
each fifteen (15) minutes long. The segments explore specific
elements of a strategic application and its impact on the target
market.
Podcasts:
- Five-, ten- and fifteen-minute podcast segments
featuring a Sponsor SME and/or an independent third
party (consultant, analyst or member of academia)
- One-on-one or one-on-two interviews on issues that are
driving demand for a particular technological capability
or a technology-enabled business strategy
Promotion and Distribution:
- Webcast Webinars and Podcasts have a six (6) month
active shelf-life (period over which it will be actively
hosted and promoted)
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Lane F. Cooper
Principal Director
SF: 415.646.6592
DC: 202.747.7562
Principal Director
SF: 415.646.6592
DC: 202.747.7562
| What do Webcasts/ Webinars & Podcasts Cost? Webcasts/Webinars Typically = $3,000.00 Podcasts Typically = $1,500.00 Lead generation Typically = $30-$40/qualified registrant Samples Available Upon Request |